Broome County’s Office for the Aging is dedicated to ensuring seniors in their community stay happy, healthy, and thriving. They sought a more effective way to connect with more individuals and provide an even higher level of care. Their goal is to ensure that their aging community has everything they need—not just to get by, but to lead lives rich with joy, connection, and purpose.

Broome County turned to Blooming Health. Through this partnership, they were able to identify isolated individuals, and measure how their programs impacted feelings of loneliness over time.

Additionally, they were able to better develop and deploy events that brought the community out in droves! They saw a huge impact on event attendance by being able to better listen and respond to their community. 

Here’s how Broome County leveraged technology to transform its outreach and make a significant impact on senior well-being.

Measurable Impact on Reducing Loneliness

Social isolation and loneliness are pervasive challenges among older adults, with profound impacts on mental and physical health. To address this, Broome County used Blooming Health to send surveys to better understand the needs of the community.

Through regular surveys sent via the platform, the Office for Aging measured and tracked loneliness among participants. The results were remarkable:

• The percentage of respondents categorized as lonely decreased from 43% in March 2023 to 33% in November 2023.

This reduction highlights the role that consistent communication and opportunities for social interaction can play in improving seniors’ quality of life.

By making it easier to send out surveys, share messages, and listen to the responses, Broome County had the time to focus on caring for real people. They had better insights, and more time to build programs and plan events that help individuals feel less alone.

A Significant Boost in Event Attendance

One of the most visible successes of Broome County’s partnership with Blooming Health has been the dramatic rise in event attendance. By using Blooming Health’s targeted messaging capabilities, the Office for Aging ensured that seniors were informed and reminded of upcoming events in a timely and accessible manner.

The results speak for themselves:

• Attendance at their Valentine’s Day event nearly doubled, growing from 365 attendees in 2023 to 672 in 2024.

• Meals served at their Holiday Party increased from 517 in 2022 to 746 in 2023.

This multi-channel approach, combining traditional printed newsletters with Blooming Health’s electronic alerts, ensured that seniors received the information in ways that suited their preferences. Whether through text messages, voicemails, or reminders in the newsletter, seniors were more informed and engaged than ever before.

Their staff had more time to focus on making the event one to remember, because they saved hours of manual labor with Blooming Health’s broadcasts.

A Partnership for a Difference:

Behind every survey response, every meal served, every chair filled at an event is a story. A story of someone who felt seen. Someone who felt cared for. Broome County’s Office for Aging, with Blooming Health by their side, reminds us that care goes beyond the basics.

Ready to create real impact in your community? Let’s work together to transform the way you connect, engage, and support those who need it most.

Talk to our team today and discover how Blooming Health can help you build stronger connections and lasting change. Because when we work together, we’re not just reducing loneliness—we’re creating belonging.