The health systems and social services catering to older populations want to streamline outreach, but here’s the big question keeping them up at night: Will older adults actually trust these automated messages—or just ignore them as spam?

Older adults can be particularly difficult to build trust with when it comes to automated communication solutions for several reasons, including technology barriers, accessibility concerns, diverse needs, and past experiences with scams or misinformation.

At Blooming Health, we understand the importance of fostering engagement while avoiding any perception of scams. We partner with aging agencies across the U.S. to help them expand their outreach through automated messaging—ensuring clear, reliable communication that encourages participation in vital programs without raising concerns.

Through thoughtful design, community partnerships, and user-friendly communication practices, our solution ensures older adults feel confident and comfortable interacting with automated messages and phone calls.

Here are a few ways Blooming Health messages build trust with community members, and increase engagement.

Verified & Personalized Communication

Older adults are more likely to engage with messages that feel familiar and tailored to their needs. To achieve this, Blooming Health ensures:

Recognizable Sources: Messages come from trusted sources such as local community-based organizations and social care providers. White-labeling ensures your organization’s name and logo are what the recipient sees.

Personalization: Communications include the recipient’s name, local references, and tailored content, making messages relevant and credible.

Verified Details: Contact numbers and sender information are recognizable and verifiable, eliminating uncertainty.

Preferred Channels: Older adults can choose text messages, phone calls, or emails based on their comfort level.

Language: AI-powered translations allow your organizations to send communications in over 80+ languages.

Proven Impact

Blooming Health’s approach to building trust and delivering meaningful engagement has already yielded tangible results:

Reaching Older Adults with Life-Saving Information: In 2024, we helped over 67,000 older adults in Western New York stay informed during emergencies by delivering timely, actionable updates.

Higher Engagement Rates: Older adults actively engage with our communications, proving the power of clear, user-friendly messaging. Broome County Office for the Aging doubled event participation by using Blooming Health.

Feedback-Driven Improvements: Organizations using Blooming Health for surveys achieve an average 35% response rate—helping care providers identify community needs. These insights also strengthen funding applications by tracking program impact over time with measurable data.

But don’t take it from us! Here are real quotes and feedback from community members who receive messages from their local agency for aging, and community-based organizations through Blooming Health!

“This is perfect. I am thankful I can opt in for texts instead of calls.”

“I am satisfied with the outreach, it has been very helpful to us.”

“The reminders and communications are an excellent way of getting info to our old brains. Sometimes we need those little reminders!”

“This service has helped me so much since I moved here!”

Trust and meaningful engagement are at the heart of Blooming Health’s mission. By combining verified communication, clear transparency, community partnerships, and multi-channel options, we’ve created a solution that resonates with older adults.

The proven impact of our approach underscores the importance of designing automated communications with authenticity and empathy.

Whether it’s delivering critical disaster alerts or routine wellness check-ins, Blooming Health is committed to fostering trust and enhancing the lives of older adults through thoughtful and reliable communication.

Contact us to learn more about leveraging Blooming Health for better engagement with older adults.